When tingle bronzers were first introduced, it was thought to be a fad lotion type, something that’ll be here today and gone tomorrow, but it’s stood the test of time – so far! 

Our Tingle Bronzer is very HOT and smells, well…..Exotic!  Sample some to your salon clients and they’ll be begging you to stock it!

Order some today:  http://www.redlimeproducts.com/ProductCart/pc/viewPrd.asp?idcategory=&idproduct=113

Cheers,
Scott & Tom

Order some today:  http://www.redlimeproducts.com/ProductCart/pc/viewPrd.asp?idcategory=&idproduct=114

Thank you for your continued support.

Scott & Tom

I’d love to hear your ideas.

I’ve spoken (and written) about creating a positive, memborable customer experience, so I just don’t understand this and maybe it’s just a pet peeve of mine.  Me and a family visitor (from out of town) drove to a salon so she could tan before heading back home and we get the dreaded, “I’m sorry, we’re closing at 9″.  OK – it’s 841pm on my watch, so what’s the problem?!  We were refused a tanning session because of a 30 minute rule. 

Here’s the deal – if you close at 9, then allow people to tan until 9, not 830 (otherwise, close at 830)!  That’s the most rediculous “tanning rule” I’ve ever heard of and creates a VERY POOR CUSTOMER EXPERIENCE!

Just a follow-up to this topic:
I called the 5 salons closest to my home and asked what time they close and they all gave me the “last tan is 30 minutes before XXpm”.  My suggestion – create some buzz and stand out in the crowded industry by accepting customers until you close.  Be different.  Break away from the ”cookie cutter” mold.

#4.  Give your lunch tanners something to take back to the office to share with co-workers.  A few days during the month when I owned salons, I would have “Lunch Sack” giveaways to every customer who was tanning on their lunch break and was returning to the office.  The intent of the “Lunch Sacks” were to get my customers to talk about my salons, but I never said, “Tell your co-workers to come on down and see us” (the lunch sack is suppose to speak for me).  I’d change the contents every month to ensure the idea stayed fresh and interesting for those handing out the Lunch Sacks.  Keep it very inexpensive, but very memorable. 

Add your spin to it, but mine consisted of: 
1.  The “sack” was a colored tulle with a ribbon
2.  Contents were: 
     a.  One of the following:  Pad of Sticky Notes with my salon info printed on it, salon calendar magnet or business card magnet
     b.  One of the following:  Pack of gum, mints, chocolate, hand sanitizer, etc, etc.  Think of anything an office worker would appreciate having during the day.

Have a WOM idea that got your “talkers” to talk?   Share it!

#2.  Host (or have a presence at) an outdoor event where your “talkers” are present and giveaway bottles of SPF, stylish t-shirts/tops, visors, water bottles – all with your logo on it. 

#3. If you have customers waiting to tan (especially during busy season), pass out something memorable, i.e., a box of Sugar Daddy candy!  Do something whacky & out of the ordinary that naturally makes them talk to their friends and office workers.  The “Hey, you aren’t going to believe what happened at the tanning salon today!” kinda talk!

More to come, but feel free to jump in on the conversation!

Just a Tip:  MEN, you might want to stick your head out of the office and catch some sunrays during the work day!

Article: http://www.theglobeandmail.com/servlet/story/RTGAM.20080610.wlvitamin10/BNStory/specialScienceandHealth/home

Welcome Kit WOM Tools:

      1.  Every new salon client (regardless if it’s 1 session or a 1 year contract) receives a “welcome kit” with their purchase. 

The Welcome Kit should contain a lot of word of mouth tools.  Here’s some suggestions: 

1. 3 referral cards.  Referral card entitles both parties to a free gift.  Once redeemed, the referee can be entitled to a number of different products:  1 free upgrade, 1 free tan, 1 free lotion sample, 25% off bottle of lotion, 1 free week added to their package, etc, etc, etc.
2. A brochure, pricing sheet…..anything with salon information on it.  You’d be surprised how often your salon tanner will take it home, leave it on their table and have friends over that pick it up to read it or, even better, they give it to a friend.  When I tell salon owners to do this, 99.9% of them say, “I don’t want my competition to see my pricing!” – guess what…they already know it or they can easily find out if they wanted to.  This is about promoting your salon and your services through word of mouth – getting your name/brand in front of crowds, people who are talkers, etc.
3. Free lotion packet.  If I need to explain this one, then….
4. Business card/calendar MAGNET with salon info – constant reminder every time they open the fridge
5. Pen with salon info on it – another tool to constantly remind them of your salon and to recommend your services to another friend.

P.S. – More ideas to come, but please share your ideas with the rest of our salon readers.