The next several blog articles will contain ideas that are inexpensive word of mouth marketing tips for salons because I believe you should strongly consider word of mouth marketing FIRST instead of the traditional marketing you’re accustomed to. Why? One reason: Your customers will believe a friend and a stranger’s opinion of a merchant a lot more than what YOU tell them in an ad!
Welcome Kit WOM Tools:
1. Every new salon client (regardless if it’s 1 session or a 1 year contract) receives a “welcome kit” with their purchase.
The Welcome Kit should contain a lot of word of mouth tools. Here’s some suggestions:
- 3 referral cards. Referral card entitles both parties to a free gift. Once redeemed, the referee can be entitled to a number of different products: 1 free upgrade, 1 free tan, 1 free lotion sample, 25% off bottle of lotion, 1 free week added to their package, etc, etc, etc.
- A brochure, pricing sheet…..anything with salon information on it. You’d be surprised how often your salon tanner will take it home, leave it on their table and have friends over that pick it up to read it or, even better, they give it to a friend. When I tell salon owners to do this, 99.9% of them say, “I don’t want my competition to see my pricing!” – guess what…they already know it or they can easily find out if they wanted to. This is about promoting your salon and your services through word of mouth – getting your name/brand in front of crowds, people who are talkers, etc.
- Free lotion packet. If I need to explain this one, then….
- Business card/calendar MAGNET with salon info – constant reminder every time they open the fridge
- Pen with salon info on it – another tool to constantly remind them of your salon and to recommend your services to another friend.
P.S. – More ideas to come, but please share your ideas with the rest of our salon readers.
Demo Server - This Name Dynamic | Word of Mouth Geniuses of the Week said
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