Still continuing from our list of WOM ideas for salons…
#4. Give your lunch tanners something to take back to the office to share with co-workers. A few days during the month when I owned salons, I would have “Lunch Sack” giveaways to every customer who was tanning on their lunch break and was returning to the office. The intent of the “Lunch Sacks” were to get my customers to talk about my salons, but I never said, “Tell your co-workers to come on down and see us” (the lunch sack is suppose to speak for me). I’d change the contents every month to ensure the idea stayed fresh and interesting for those handing out the Lunch Sacks. Keep it very inexpensive, but very memorable.
Add your spin to it, but mine consisted of:
1. The “sack” was a colored tulle with a ribbon
2. Contents were:
a. One of the following: Pad of Sticky Notes with my salon info printed on it, salon calendar magnet or business card magnet
b. One of the following: Pack of gum, mints, chocolate, hand sanitizer, etc, etc. Think of anything an office worker would appreciate having during the day.
Have a WOM idea that got your “talkers” to talk? Share it!
